Rules exist to answer questions before they become arguments. Every ambiguity you leave gets resolved by a clipper in their own favour, then contested by you after they have already done the work — which costs more goodwill than any rule costs to write.
The clauses that genuinely matter
- →Which platforms count. A clip posted somewhere outside the list earns nothing, and clippers need to know that before editing.
- →Whether your handle must be tagged, and where — caption, on screen, or either.
- →Minimum length, which rules out low-effort one-second cuts.
- →How long the clip must stay up. Without this, a clip can be deleted the day after it earns.
- →Original edits only, so the same clip cannot be resubmitted from several accounts.
- →Whether a minimum view count is required before a clip earns at all.
The clauses that waste everyone's time
Anything you cannot check is not a rule, it is a wish. Requiring a particular editing style, a specific font, or that clips be posted at a certain hour produces disputes you have no way to adjudicate. Requiring things you can verify from the live post is what works.
Be specific about the boring things
Vague terms are where campaigns go wrong. "Tag me" is ambiguous; "tag @handle in the caption" is not. "Keep it up for a while" is unenforceable; "the clip must remain public for at least 30 days" is. Precision here is not bureaucracy, it is the thing that lets you approve entries quickly.
Say what you will not accept
If political content, profanity, or particular claims about your business would embarrass you, say so up front. Clippers are not mind readers and a rejected clip after the work is done is the worst outcome for both sides.
Keep the list short enough to read
A brief with twenty conditions gets skimmed and half-followed. Six to ten clear rules is about the limit of what someone will actually absorb before starting work, and it covers everything that matters.
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